Innovative, Holistic, Future-Forward: BMW Group Design team implements new organizational structure

Our study of how an organization's structure can influence strategy formulation teaches us that the strategy that a firm chooses dictates such structural elements as the division of tasks, the need for integration of activities, and authority relationships within the organization.

See recent changes for BMW Group Design Team which represents the redefinition of the BMW brand with its “electric, digital, circular” philosophy, a new cross-brand design team was launched on 1 October 2024 to meet changing demands for future-oriented vehicle design.

See link below:

https://www.press.bmwgroup.com/global/article/detail/T0445035EN/innovative-holistic-future-forward:-bmw-group-design-team-implements-new-organisational-structure?language=en